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WHAT WE DO |
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Simply put, we provide primary research and information that makes a difference in your work. We do this through a variety of techniques, including (but not limited to) the following:
· Focus groups (online and in person) · Individual in-depth qualitative interviews · Online surveys · Telephone surveys · In-person intercept interviews · Mail surveys · Individual consulting
We have served an almost limitless variety of industries: consumer packaged goods, online retailing, pharmaceutical, radio and television, pet products, homebuilding, education, hospitality, consumer electronics, magazines, architecture, government, catalogs, transportation, etc. But we specialize in five areas:
· Branding – we’ve worked extensively with branding agencies and departments for some of the world’s most recognizable brands · Non-profit and religious – our leadership has helped over 100 different organizations and ministries with their research needs · Financial services – we’ve worked with credit cards, deposit products, branding, customer satisfaction, consumer credit, and many other subjects within the financial community · Automotive – car clinics, product development, branding, naming, sponsorship research, the sales process and many other areas · Sports and leisure – soccer, billiards, golf, college athletics, hockey, racing, and more |
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“Supposing is good, but finding out is better.” Mark Twain |
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“SHR has counted on Grey Matter’s expertise over the years for qualitative and quantitative research projects, and the company has always delivered beyond expectations.” Penny Pierce, Director of Research SHR Perceptual Management |
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A PASSION FOR RESEARCH THAT MAKES A DIFFERENCE |
