“You delivered the ‘impossible’ and were a pleasure to work with throughout

the process.  My only question is:  When can we work together again?”

John Wilkinson, Account Supervisor

Russ Reid Company



Grey Matter logo




Any consumer insights firm should be able to talk at length about their marketing research expertise (as can we).  But you can get basic research services from lots of places.

We’d rather talk about how we work.  For instance, there’s the fact that we ask lots of questions of you, not just of your target market.  The more we understand your business need, the more useful we can be to you. 

Or we can talk about our focus on serving in partnership with our clients, which is why we’ve been working closely with some of the same people for decades.  We’re available to you long after the project is completed.

Or maybe you’d find it relevant to learn about our responsiveness and attention to your needs.  You never get shuffled off to an intern or a junior analyst, and we keep you informed and involved every step of the way as a partner in the process.

Better yet, rather than Grey Matter doing the talking, let’s talk together – about your needs, your goals, and how we can help you make better-informed decisions with greater opportunities for success.

In all fairness, Grey Matter Research & Consulting has not:


· won the Stanley Cup

· helped feed, clothe, and educate 12 million people in nearly 100 different countries

· managed over $20 billion in financial assets

· maintained nearly half the nation’s blood supply

· supplied heavy equipment to the world for 175 years

· funded more than $250 million in medical research

· or designed Super Bowl championship rings for the Pittsburgh Steelers


But our clients have.  And we helped them by providing information and insight which enhanced their ability to succeed.


We’ve helped our clients do some amazing things.  What can we help you do?

“Discovery consists of seeing what everybody has seen,

and thinking what nobody has thought.”

Albert Szent-Gyorgyi von Nagyrapolt

New Research on Donors:  Grey Matter and Op4G are collaborating on the Donor Mindset Study, conducted among Americans who financially support charitable organizations.  The third report explores how donors perceive direct mail versus e-mail from the organizations they support...do they really prefer one over the other?  Details (and a way to get the full report) are here


The first two reports are on how donors perceive the charitable tax deduction and how generous they are versus how  generous they think they are.




New White Paper:  Getting Past the Barriers – How to Do Research That Is Faster, Cheaper, and More Flexible is now available from Grey Matter.  The title is pretty self-explanatory, but here are a few more details (and a way to request the free report).




Award Winner:  Grey Matter was part of a team that just won a Savvy Award from the City-County Communications & Marketing Association (3CMA).  Grey Matter provided qualitative and quantitative research as the foundation for a rebrand of the City of Aurora, Colorado, partnering with branding agency Adrenalin.  The resulting brand book took first place in its category, besting Orange County, California, Arlington, Texas, and other large-population entrants.  From the 3CMA website:  “The Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.”  Congrats to Adrenalin and Aurora, and thanks for allowing us to be an integral part of an award-winning team!




Ron Sellers is a regular contributor to The GreenBook Market Research Blog.  The most recent topics:


· Can Political Polls Really Be Trusted?  Is the problem how the polls are done, or how they are used?  (October 13, 2016)

· Agile Research or Agile Researchers?  “Agile research” is a hot topic.  Should it be?  And is it really new?  (March 8, 2016)

· For Research Suppliers, Actions Speak Louder than Ads  Although suppliers say they want new business, too many don’t make it easy for potential clients  (November 3, 2015)

· Shocking Incompetence by a Major Brand  How can we have confidence in the future of our industry when a major research vendor has so little basic competence?  (August 20, 2015)


More blog posts, articles, white papers, and research can be found here.