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“You delivered the ‘impossible’ and were a pleasure to work with throughout the process. My only question is: When can we work together again?” John Wilkinson, Account Supervisor Russ Reid Company
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A PASSION FOR RESEARCH THAT MAKES A DIFFERENCE |
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At Grey Matter, we have a passion for market research that makes a difference. We’re the car you depend on to take you to work every morning, not the one that looks great, unused, in a museum showcase. We’re the favorite toy that gets played with day after day, not the collector doll that sits unloved on a shelf. We’re the research that gets used by leaders making key strategic decisions, not the report that just takes up space on your hard drive.
In all fairness, Grey Matter Research & Consulting has not:
· managed over $20 billion in financial assets · maintained nearly half the nation’s blood supply · supplied heavy equipment to the world for 175 years · sent multiple football teams to college bowl games · helped feed, clothe, and educate 12 million people in nearly 100 different countries · funded more than $250 million in medical research · or designed the Super Bowl championship ring for the Pittsburgh Steelers
But our clients have. And we helped them by providing information and insight which enhanced their ability to succeed.
We’ve helped our clients do some amazing things. What can we help you do? |
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“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.” Albert Szent-Gyorgyi von Nagyrapolt |
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Our report Dirty Little Secrets of Online Panels caused quite a stir, and helped illuminate the perils of online research. So we’re at it again with the sequel. All new panels...all new problems...More Dirty Little Secrets of Online Panel Research...
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Our latest full report is out. Find out what impact Americans feel the Christian faith has on U.S. society, in areas such as racism, the role of women in society, sexuality, keeping the U.S. as a strong nation, and participation in politics and voting.
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Ron Sellers is a regular contributor to The GreenBook Market Research Blog. Some recent topics:
· Biasing Your Research by the Act of Doing Research If you’re not careful, longitudinal studies can bias your research simply because you’re doing the research (April 23, 2012) · Biased Research, No Matter What the Methodology What methodology you choose for your research can impact the resulting data—no matter how good the survey (March 19, 2012) · Counteracting the Dirty Little Secrets of Online Panels How can you make sure research you do through online panels is valid and trustworthy? (February 14, 2012) · More Dirty Little Secrets of Online Panel Research Panel research is very common in the industry—but not all panels are created equal (January 30, 2012)
More blog posts, articles, white papers, and research can be found here.
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The Heart of the Donor study, a groundbreaking research effort that should be read by every manager in the non-profit world, is still available. Company president Ron Sellers was on hand at the Direct Marketing Association’s Nonprofit Federation Nonprofit Conference in New York and again in Washington DC to present key findings from the study, which was conducted with the Russ Reid Company. Click here for more details and a copy of the executive summary. |
