“You delivered the ‘impossible’ and were a pleasure to work with throughout

the process.  My only question is:  When can we work together again?”

John Wilkinson, Account Supervisor

Russ Reid Company



Grey Matter logo




At Grey Matter, we have a passion for market research that makes a difference.  We’re the car you depend on to take you to work every morning, not the one that looks great, unused, in a museum showcase.  We’re the favorite toy that gets played with day after day, not the collector doll that sits unloved on a shelf.  We’re the research that gets used by leaders making key strategic decisions, not the report that just takes up space on your hard drive.


In all fairness, Grey Matter Research & Consulting has not:


· won the Stanley Cup

· helped feed, clothe, and educate 12 million people in nearly 100 different countries

· managed over $20 billion in financial assets

· maintained nearly half the nation’s blood supply

· supplied heavy equipment to the world for 175 years

· funded more than $250 million in medical research

· or designed Super Bowl championship rings for the Pittsburgh Steelers


But our clients have.  And we helped them by providing information and insight which enhanced their ability to succeed.


We’ve helped our clients do some amazing things.  What can we help you do?

“Discovery consists of seeing what everybody has seen,

and thinking what nobody has thought.”

Albert Szent-Gyorgyi von Nagyrapolt

Grey Matter President Ron Sellers was the keynote speaker at the Protestant Church-Owned Publishers Association Spring Conference in Nashville in April.




Ron has recently had two articles published—one in the Summer 2014 edition of Outcomes from the Christian Leadership Alliance on Myths of the Christian Donor (subscription required), and the other as the headline article of NAE Insight, The Graying U.S. Population (although naturally we prefer “Greying”).




Grey Matter contributed to the Winter 2014 GreenBook Industry Trends (GRIT) Report through a series of in-depth interviews with client-side researchers from companies such as ESPN, Aflac, Marriott, and Chick-fil-A. Full transcripts of some of these interviews can be found on our Public Studies page.




Ron Sellers is a regular contributor to The GreenBook Market Research Blog.  The most recent topics:


· Has Research Quality Really Gone Downhill?  Are things really worse than they were 10 or 20 or 30 years ago?  (February 6, 2015)

· Finding the Right Balance in RFPs The challenge for clients is finding the right balance between providing too much and too little guidance for vendors in RFPs.  (January 2, 2015)

· When You Mess up On a Project (and You Will)  How you handle your mistakes says more about you than whether you make mistakes in the first place.  (September 26, 2014)

· Purist, Meet Real World  Phone research is unquestionably more representative than online research, but does that always mean it’s better?  (August 11, 2014)


More blog posts, articles, white papers, and research can be found here.